Hello Kitty Helps Promote Bug Bite Cream in Japan

by Michael Svihla

(Via Anime News Network)

Hello Kitty and Dempagumi Inc want you to know bug season is around the corner in Japan and what better way than  through a catchy song.   Dempagumi with Hello Kitty will release a multimedia marketing plan to get people to buy a bug bite reduction ointment called Pocket Muhi.  While the product is out Dempagumi plans to remind fans by carrying around an oversize lotion stick singing “Munasawagi no Himitsu?!”, a song about bugs and first loves. They plan to perform the song live on August 20, which is World Mosquito Day.

(Via Anime News Network)

Currently the group is performing the theme song to the anime series Punch Line with Shoko Nakagawa.

Via Anime News Network

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